Company News

The Naked Truth

Victoria’s Secret suing Urban Decay over cosmetics collection.

Author Image

By: TOM BRANNA

Editor

It’s all about the marketing when it comes to selling a successful beauty product—but what happens when two different brands share a similar name? A lawsuit, according to reports, as lingerie/personal care giant Victoria’s Secret is suing beauty marketer Urban Decay over the trademarked term “Naked.” Urban Decay is selling a new foundation and a bestselling color cosmetic palette called Naked (and its sequel, Naked 2). According to reports, Victoria’s Secret has been selling bra...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters